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About Me
About Me
Hi.
I’m Keerthana Gopi Reddy, a marketing graduate from The University of Melbourne, where I completed my Master of Management (Marketing).
I’m passionate about combining creativity and data to tell meaningful brand stories. Over the past two years, I’ve worked across industries like FMCG, education, retail, and consulting, developing skills in digital marketing, market research, SEO, and content creation.
I love learning about consumer behavior and how data-driven insights can make campaigns more engaging and effective. Whether it’s designing social media content, optimizing ad performance, or planning brand activations, I enjoy bringing ideas to life that truly connect with people.
Outside of marketing, I enjoy exploring new trends in branding, attending creative events, and discovering how strategy and storytelling shape the way we see brands every day.
Achievements
Achievements
Coordinated digital campaigns that doubled industry benchmarks with 60K+ impressions and 460+ sign-ups for Grad Careers
Supported a 4-month Heineken Silver PR campaign with 11 activations under budget
Improved marketing ROI by 12% through analytics and UTM tracking fixes
Ranked 1st place in a marketing brand simulation project at the University of Melbourne
Strengths
Strengths
Blending creativity and analytics to design impactful marketing campaigns.
Strong attention to detail and project management skills
Skilled in Google Analytics, Power BI, Canva, HubSpot, and SEO
Excellent collaboration and communication in cross-functional teams
Goals
Goals
Deepen my expertise in digital strategy and paid media optimization
Learn more about consumer psychology to create stronger, insight-driven campaigns
Build a personal brand as a data-driven marketing strategist
Continue improving my graphic design and storytelling skills
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