Presentations

Developed a full-funnel marketing strategy for a simulated brand launch, ranking 1st among 15 teams for engagement, ROI, and brand equity performance.

Contributed to APAC market-entry strategy through competitive research and go-to-market planning, improving lead quality by 20% and partner engagement across 9 regions 

Conducted consumer perception research on satisfaction and post-purchase dissonance, translating insights into actionable recommendations for brand communication