Ad Copies

Designed and launched a social campaign targeting international students, delivering 60K+ impressions and 460+ newsletter sign-ups, doubling industry benchmarks

Promoted MBS Business Fest 2023 through multi-channel marketing, resulting in 95% attendee satisfaction and strong community engagement 

Created relatable, meme-style social ads that achieved 4.6% CTR and reduced CPC to $0.82 — 30% below industry average 

Drove 70% higher event registrations through interactive social campaigns and creative engagement strategies for campus activities 

Led content design and social rollout for a 4-month FMCG campaign, boosting awareness through targeted student engagement and influencer activations

Proposed QR-led conversion funnels and voucher campaigns projected to generate 1,800+ leads and increase on-ground product trials